Six
An AI-powered clienteling platform for retail, built from zero
Role
Deliverables
Visual Identity, UX/UI Design, Web App, AI-Powered Recommendations
Platforms
Web, iOS, Android
SIX is an AI-powered clienteling platform we designed and engineered end to end. It gives retail associates the ability to send personalized, shoppable recommendations — called Sixes — by text, WhatsApp, email, or QR code. Consumer-grade enough that associates adopt it on day one, and architected to launch standalone with no IT integration, then connect to CRM, POS, and product data when the retailer is ready.




Six’s brand mark was derived from the simple format of a Six, an early aspect from their initial prototype that felt true to the core of their product. The vibrant color palette was inspired by Six’s core value of using technology to re-engage with the world around us, pulling out tones from nature paired with bright florals.
A Six goes beyond products. Associates can share styling advice, content, education, experiences, and stories — a concise, personal set of picks that feels like a recommendation from a friend. And because every Six is built to be re-shared, growth compounds through the highest-trust channel there is: real people telling friends.
Creating a Six takes minutes. AI-assisted product loading and suggestions help associates pull together picks, personalize them, and send — no training program, no onboarding friction.






At the core of Six's growth strategy is Six for business. SIX empowers customer-facing employees to send personalized recommendations that drive real revenue. Central product libraries can be customized at the store and associate level, and the platform supports Digital Product Passport compliance out of the box.
The results are real. SIX is live with Vestis Fashion Group — operator of Max Mara, Weekend Max Mara, Marella, and Max & Co. in Western Canada — where it took just one day from decision to first sale. In the first month, Sixes created by top associates converted at 21%, compared to 1–5% for paid ads and 2–3% for email, and sales closed from Sixes carried a 50% higher average order value.
Anyone can ship a recommendation feature now. We built SIX with a point of view — a product whose distribution lives inside the product itself, where every recommendation is built to be shared again. That's the difference between an MVP and something that wins.
“SIX is a critical element in our customer engagement strategy and in driving growth.” — Harriet Guadagnuolo, VP Retail, Vestis Fashion Group

